Sample Business Page
BrightSmile Dental
Core Offer
Increase high-value procedure bookings with local campaigns
Professional Website Example
Insurance info, online booking, and procedure pages
Built to look professional, earn trust quickly, and make the next step obvious.
Example page layout
How a key page for BrightSmile Dental would be organized — headline, proof, offer, and a clear way to contact you.
Layout preview — BrightSmile Dental · low-fidelity wireframe (block hierarchy, not final visual design).
Clear aligners • Cosmetic dentistry
Straighten & brighten with a plan you understand
Insurance-friendly copy • Doctor-led consult • Financing
Aside
Insurance / PPO strip
Procedure FAQ + timeline
Doctor intro video block
Smile gallery
Financing
New patient offer
Full-width section
Online booking widget (new vs returning)
Sample ad we would run
Google Search adA realistic mock of the primary campaign for BrightSmile Dental, matched to how this niche actually buys.
Procedure + ‘near me’ queries (Invisalign, implants) drive high-value bookings on Search.
Sponsored
BrightSmile Dental | Free Invisalign Consult | New Patients Welcome
Straighten your smile with clear aligners. Flexible financing & insurance accepted. Family & cosmetic dentistry in Tampa Bay. Book online in 60 seconds.
www.brightsmiledental.com › invisalign
Sample ad math — clicks, costs & profit
What a typical month might look like across these campaigns: what you pay per click, how many clicks you buy, what you charge clients, and estimated profit left after ad spend.
Ad spend
Monthly ad budget
$3,500
Avg cost per click (CPC)
$22.00
Expected clicks
$3,500 ÷ $22.00 CPC
159
Expected consult requests
6% of clicks
9.5
Cost per lead
$367
First sale / period
Avg first treatment case
$4,200
Expected new patients
32% of leads close
3.1
First-period revenue
3.1 × $4,200
$12,822
Minus ad spend
−$3,500
Est. profit (first period)
266% return on ad spend
$9,322
Client lifetime
Est. lifetime value per patient
Hygiene, follow-ups & elective care over ~4 years
$9,500
Expected lifetime revenue
3.1 clients × $9,500
$29,002
Minus ad spend
−$3,500
Est. lifetime profit after ads
729% lifetime return on ad spend
$25,502
Lifetime estimates assume clients stay and spend at typical retention for this niche. One month of ad spend acquires customers whose revenue can continue long after the first visit.
How we would grow this business
A plain-language plan for the website, the ads we would run, and what happens after someone raises their hand — tailored to dental practices.
Website
What we would build for you
Calm, trustworthy pages for each major procedure — insurance info, online booking, and doctor video up front.
What visitors see
- Separate pages for Invisalign, implants, whitening, and family visits — each with doctor video and FAQs.
- Online booking above the fold with new vs existing patient paths.
- Office tour and safety protocols for extra trust.
Built to convert
- Insurance intake form that hands off to staff — no sensitive data stored incorrectly.
- High-contrast, easy-to-tap booking buttons on every device.
- Local references (schools, employers) only where accurate and compliant.
Advertising
Where we would spend ad budget
Google drives procedure searches near you; Facebook and Instagram showcase smiles; video educates before the consult.
Google Ads
- Search ads for Invisalign, implants, and whitening in your city.
- Smile galleries and doctor intros in automated Google campaigns; block irrelevant job queries.
- Call extensions if you offer emergency dental.
Facebook & Instagram Ads
- Before/after creative with proper disclaimers; consult forms with procedure interest dropdown.
- Family-focused ads timed around back-to-school season.
- Financing follow-up for people who viewed whitening pages.
YouTube, TikTok & more
- Doctor explainers on YouTube; follow up with site visitors.
- Light educational TikTok with a new-patient offer CTA.
- Amazon only for retail whitening products — not core for booking.
Content engine
Live → 10-min → shorts flood
One live for dental practices → YouTube cut → Shorts / Reels / TikTok / Facebook.
Step 1
Go live
Step 2
Cut the long video
Step 3
Chop into shorts
Step 4
Flood small-form
1 · Live · 30–60 min live or filmed-as-live
Live session · BrightSmile Dental
One clear job on camera (job, transform, walkthrough). Mic on. Capture faces and the result.
2 · Long-form · ~10 minutes
BrightSmile Dental: Full Session From Live
Trim dead air. Keep the promise tight. End with the site CTA. Abrupt close.
3 · Shorts from the live
+4 more
#1
The before that made people stop scrolling
#2
The moment it actually works
#3
One tip owners get wrong
#4
Watch the process in 20 seconds
4 · Flood
YouTube
Hero video + 5–8 Shorts
6–10 Reels from the same live
TikTok
6–10 clips, native captions
Same cuts, local CTA
Weekly: 1 live → 1× 10-min YouTube → 8+ shorts flooding Shorts, Reels, TikTok, Facebook for the week.
Ecommerce
Treatment deposits and whitening packages on Stripe
Patients accept treatment plans faster when they can pay a deposit or buy a whitening package online. Stripe keeps PCI off the practice.
Sell on Stripe
- Treatment plan deposits
- Whitening packages
- Gift cards
- Membership / hygiene plans
Checkout flow
Treatment plan email or site offer → Stripe Payment Link → paid deposit + scheduled appointment.
Fee schedule · US Standard
Online card (US)
Cards + Apple Pay / Google Pay / Link
2.9% + 30¢
In-person (Terminal)
Card-present with a reader
2.7% + 5¢
$50
$48.25
fee $1.75
$100
$96.80
fee $3.20
$500
$485.20
fee $14.80
Why Stripe
No monthly lock-in
Pay only when paid. Quiet months stay quiet.
Checkout that converts
Hosted Checkout and Payment Links feel native to the niche site.
One stack for everything
One-time sales, deposits, and subscriptions via Billing.
Faster to launch
Connect Stripe, map offers, go live. No merchant-account circus.
We ship
Catalog or deposit SKUsCheckout / Payment LinksSuccess page + confirmation hookOptional subscriptionsWhat happens after they contact you
Automated follow-up so leads do not go cold — from first message through booking and payment.
Step 1
Lead comes in
Procedure-specific landing page or ad form.
Step 2
Quick qualify
Insurance and treatment interest captured.
Step 3
Book visit
Synced with front-desk scheduling.
Step 4
Remind
Pre-visit texts and reactivation for lapsed patients.
Step 5
Get paid
Treatment plan acceptance and payment link.
Want this dental practices system customized for your business?
Book a strategy call to map your offer, local targeting, and automation workflow into a launch-ready growth system.