Sample Business Page
Catalyst Advisory
Core Offer
Convert expertise into booked strategy calls and retainers
Professional Website Example
Thought leadership hub and strategy session funnel
Built to look professional, earn trust quickly, and make the next step obvious.
Example page layout
How a key page for Catalyst Advisory would be organized — headline, proof, offer, and a clear way to contact you.
Layout preview — Catalyst Advisory · low-fidelity wireframe (block hierarchy, not final visual design).
Operations & strategy advisory
A diagnostic that turns into a roadmap
Boutique firm • Senior-led delivery • Clear next steps
Aside
Maturity scorecard CTA
Service ladder (diagnostic → roadmap)
Client logos / outcomes
Featured long-form insight
Framework download
Full-width section
Case study deep dive (scroll story)
Sample ad we would run
Facebook & InstagramA realistic mock of the primary campaign for Catalyst Advisory, matched to how this niche actually buys.
B2B advisory needs targeted outreach — Meta retargeting and lead forms qualify budget before a discovery call.
Catalyst Advisory
Sponsored · Facebook Feed
Ops bottlenecks costing you margin? Catalyst Advisory runs a 45-minute diagnostic for founders ready to fix execution — not another strategy deck.
Framework carousel · client outcome quote
Fractional COO · ops improvement · change management.
Book a Paid Discovery Session
Catalyst Advisory
Sponsored · Instagram Feed
Ops bottlenecks costing you margin? Catalyst Advisory runs a 45-minute diagnostic for founders ready to fix execution — not another strategy deck.
Framework carousel · client outcome quote
Fractional COO · ops improvement · change management.
Book a Paid Discovery Session
Sample ad math — clicks, costs & profit
What a typical month might look like across these campaigns: what you pay per click, how many clicks you buy, what you charge clients, and estimated profit left after ad spend.
Ad spend
Monthly ad budget
$1,500
Avg cost per click (CPC)
$4.00
Expected clicks
$1,500 ÷ $4.00 CPC
375
Expected discovery calls booked
2% of clicks
7.5
Cost per lead
$200
First sale / period
Avg initial engagement
$6,000
Expected new clients
20% of leads close
1.5
First-period revenue
1.5 × $6,000
$9,000
Minus ad spend
−$1,500
Est. profit (first period)
500% return on ad spend
$7,500
Client lifetime
Est. lifetime value per client
Retainers & follow-on projects over ~3 years
$18,000
Expected lifetime revenue
1.5 clients × $18,000
$27,000
Minus ad spend
−$1,500
Est. lifetime profit after ads
1700% lifetime return on ad spend
$25,500
Lifetime estimates assume clients stay and spend at typical retention for this niche. One month of ad spend acquires customers whose revenue can continue long after the first visit.
How we would grow this business
A plain-language plan for the website, the ads we would run, and what happens after someone raises their hand — tailored to management consultants.
Website
What we would build for you
Authority-first site with articles, a short assessment, and one clear path to book a paid discovery call.
What visitors see
- Service ladder: diagnostic → roadmap → retainer — each with its own page and proof points.
- Resource library linking to relevant session offers.
- One primary CTA per page (book discovery) plus a lower-commitment download option.
Built to convert
- Short scorecard or assessment that emails results and flags your hottest leads.
- Readable long-form articles with quotes and CTAs placed naturally.
- Popular content stays fast to load even with charts or interactive pieces.
Advertising
Where we would spend ad budget
Google catches problem-aware searches; Facebook and Instagram retarget readers and qualify budget before a call.
Google Ads
- Search ads on ops improvement, fractional COO, and change management — filter out job seekers.
- Video and PDF-style assets in automated campaigns from site visitors and assessment completers.
- Higher bids for people who already visited your site and searched again.
Facebook & Instagram Ads
- Lead forms for diagnostic calls with revenue band fields to filter fit.
- Case study carousels for people who read your articles.
- Clips from webinars with a CTA to book a session.
YouTube, TikTok & more
- Thought leadership clips on business-focused YouTube channels.
- TikTok only if your brand voice fits quick “myth bust” content.
- Amazon if you sell a published book or framework as a product.
Content engine
Live → 10-min → shorts flood
One live for management consultants → YouTube cut → Shorts / Reels / TikTok / Facebook.
Step 1
Go live
Step 2
Cut the long video
Step 3
Chop into shorts
Step 4
Flood small-form
1 · Live · 30–60 min live or filmed-as-live
Live session · Catalyst Advisory
One clear job on camera (job, transform, walkthrough). Mic on. Capture faces and the result.
2 · Long-form · ~10 minutes
Catalyst Advisory: Full Session From Live
Trim dead air. Keep the promise tight. End with the site CTA. Abrupt close.
3 · Shorts from the live
+4 more
#1
The before that made people stop scrolling
#2
The moment it actually works
#3
One tip owners get wrong
#4
Watch the process in 20 seconds
4 · Flood
YouTube
Hero video + 5–8 Shorts
6–10 Reels from the same live
TikTok
6–10 clips, native captions
Same cuts, local CTA
Weekly: 1 live → 1× 10-min YouTube → 8+ shorts flooding Shorts, Reels, TikTok, Facebook for the week.
Ecommerce
Retainers, workshops, and digital offers on Stripe
Expertise products need a clean checkout. Stripe collects workshop tickets, digital products, and retainer invoices without awkward PDF invoices alone.
Sell on Stripe
- Workshop / masterclass tickets
- Digital playbooks and templates
- Retainer invoices
- Strategy sprint packages
Checkout flow
Offer page or invoice → Stripe Checkout / Payment Link → access or kickoff email.
Fee schedule · US Standard
Online card (US)
Cards + Apple Pay / Google Pay / Link
2.9% + 30¢
In-person (Terminal)
Card-present with a reader
2.7% + 5¢
$50
$48.25
fee $1.75
$100
$96.80
fee $3.20
$500
$485.20
fee $14.80
Why Stripe
No monthly lock-in
Pay only when paid. Quiet months stay quiet.
Checkout that converts
Hosted Checkout and Payment Links feel native to the niche site.
One stack for everything
One-time sales, deposits, and subscriptions via Billing.
Faster to launch
Connect Stripe, map offers, go live. No merchant-account circus.
We ship
Catalog or deposit SKUsCheckout / Payment LinksSuccess page + confirmation hookOptional subscriptionsWhat happens after they contact you
Automated follow-up so leads do not go cold — from first message through booking and payment.
Step 1
Lead comes in
Guide download or assessment completion.
Step 2
Quick qualify
Team size, stage, and goals captured.
Step 3
Book call
Discovery call scheduling.
Step 4
Nurture
Case studies and objection-handling emails.
Step 5
Get paid
Proposal approval and retainer invoicing.
Want this management consultants system customized for your business?
Book a strategy call to map your offer, local targeting, and automation workflow into a launch-ready growth system.