Sample Business Page
Harbor Point Injury Law
Core Offer
Convert accident searches into signed case consultations
Professional Website Example
Case evaluation funnel, results gallery, and multilingual intake
Built to look professional, earn trust quickly, and make the next step obvious.
Example page layout
How a key page for Harbor Point Injury Law would be organized — headline, proof, offer, and a clear way to contact you.
Layout preview — Harbor Point Injury Law · low-fidelity wireframe (block hierarchy, not final visual design).
Injured in an accident?
Free case review — no fee unless we win
Plain answers • Fast response • Local attorneys
Aside
2-minute intake form
What to do after a crash
Results highlights
Auto accidents
Slip & fall
Workplace injury
Full-width section
Attorney bios + client testimonials
Sample ad we would run
Google Search adA realistic mock of the primary campaign for Harbor Point Injury Law — matched to how this niche actually buys.
Accident searches are urgent and high-intent — Search ads with call extensions and clear ‘no fee unless we win’ copy.
Sponsored
Free Case Review | No Fee Unless We Win | Harbor Point Injury Law
Injured in a crash? Speak with a local attorney today. We handle insurance companies for you. Fast response. Plain answers. Auto, slip & fall, and workplace injuries.
www.harborpointinjurylaw.com › free-review
Sample ad math — clicks, costs & profit
What a typical month might look like: what you pay per click, how many clicks you buy, what you charge clients, and estimated profit left after ad spend.
Ad spend
Monthly ad budget
$8,000
Avg cost per click (CPC)
$85.00
Expected clicks
$8,000 ÷ $85.00 CPC
94
Expected case review leads
4% of clicks
3.8
Cost per lead
$2,128
What you charge & keep
Avg net fee per case
$18,000
Expected signed cases
12% of leads close
0.5
Expected revenue
0.5 × $18,000
$8,122
Minus ad spend
−$8,000
Est. profit after ads
2% return on ad spend
$122
Estimates use typical CPC ranges and close rates for this industry. Your market, offer, and landing page quality will shift these numbers — we tune budgets once real data comes in.
How we would grow this business
A plain-language plan for the website, the ads we would run, and what happens after someone raises their hand — tailored to personal injury lawyers.
Website
What we would build for you
Clear, compassionate intake focused on case evaluation — not legal jargon — with strong proof and one path to a free consult.
What visitors see
- Separate pages for auto accidents, slips, workplace injuries, and wrongful death.
- Free case review form above the fold with response-time promise.
- Results highlights and attorney bios placed before long policy text.
Built to convert
- Step-by-step intake captures incident date, injury type, and contact preference.
- Tap-to-call for urgent accident scenarios on mobile.
- Spanish or other language paths if your firm serves multilingual markets.
Advertising
Where we would spend ad budget
Google captures high-intent accident searches; Meta retargets people researching their options after a crash.
Google Ads
- Search ads on car accident lawyer, injury attorney, and related terms in your metro.
- Call-only ads for mobile searches right after an accident.
- Strict filtering so job seekers and law students do not waste budget.
Facebook & Instagram Ads
- Educational ads on what to do after an accident — CTA to free case review.
- Retargeting for partial form fills with reassurance creative.
- Video from attorneys explaining the process in plain English.
YouTube, TikTok & more
- Short FAQ clips on insurance adjusters and medical bills.
- Remarketing to people who watched 50% of your explainer videos.
- Amazon not relevant for legal intake.
What happens after they contact you
Automated follow-up so leads do not go cold — from first message through booking and payment.
Step 1
Lead comes in
Case evaluation form or intake call.
Step 2
Quick qualify
Automated questions on fault, treatment, and timeline.
Step 3
Book consult
Attorney consult scheduled with intake summary attached.
Step 4
Follow up
Document checklist and status updates by text.
Step 5
Sign & onboard
Retainer signing and case opening workflow.
Want this personal injury lawyers system customized for your business?
Book a strategy call to map your offer, local targeting, and automation workflow into a launch-ready growth system.